A Media Literacy Strategy for Dems to Win the U.S. Senate Runoff in Georgia

Voters are more likely to elect candidates who educate and empower them rather than try to trick them. If the Warnock campaign applies this principle in Georgia, they can neutralize GOP propaganda and earn the trust of Peach State voters to boost a Democratic majority in the U.S. Senate.

In practice, the proposed media literacy strategy entails a series of TV, radio and print ads with each spot divided into three segments:

Opening tagline:
“In Georgia’s runoff races for the U.S. Senate, trust facts not propaganda.”

1. Name and describe a propaganda trick (e.g., Big Lie, Demonization).

2. Identify how the GOP is using that specific trick in the Senate race.

3. Present facts on the Senate candidates that disprove the propaganda.

Closing Call to Action:
“See through the tricks and lies. Educate yourself. Vote Wisely. Send Warnock and Ossoff (or Ossoff and Warnock) to the U.S. Senate.”

Strategy tips:

In these media spots, keep the visuals and language plain and simple. Convery trustworthiness. Slick cleverness will be counter-productive. Use the tone of a straight news report or an honorable…